Professor Luiz Moutinho (BA, MA, PhD, MAE, FCIM) is the Visiting Professor of Marketing at Faculty of Arts,
Business and Applied Social Science, Univ. of Suffolk, Ipswich, England, UK.
In 2020 he was elected as the member of The Academia Europaea. In 2017 he received a degree of Prof.
Honoris Causa from the Univ. of Tourism and Management Skopje, North Macedonia. In 2025 was rated
among the top 85 in 100 best scientists in Business and Management by Research.com as well as Top 0.05% of
Scholars in the Areas of Marketing and Management by ScholarGPS.
During 2015 - 2017 he was a professor of BioMarketing and Futures Research at the DCU Business School,
Dublin City University, Ireland. This was the first Chair in the world on both domains - BioMarketing and
Futures Research. Previously, and for 20 years, he had been appointed as the Foundation Chair of Marketing at
the Adam Smith Business School, University of Glasgow, Scotland.
He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 36 years and held
posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA,
Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship
positions at numerous universities in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal,
Hungary, Taiwan, Brazil, Colombia, Fiji and Cyprus.
Between 1987 and 1989 he was the director of the Doctoral Programmes at the Confederation of Scottish
Business Schools and at the Cardiff Business School between 1993 and 1996. He was director of the Doctoral
Programme in Management at the University of Glasgow between 1996 and 2004.
Professor Moutinho is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and Co-
editor-in-Chief of the Innovative Marketing Journal. He has another 4 associate editorships as well as being in
the editorial boards of another 47 international academic journals.
His areas of research interest encompass marketing and management futurecast, artificial intelligence,
biometrics and neuroscience in marketing, futures research algorithmic self, EmoWear - a wearable tech
device that detects human emotions, evolutionary algorithms, human-computer interaction, the use of
artificial neural networks in marketing, modelling processes of consumer behaviour and tourism futurecast.
He has developed a number of conceptual models over the years in areas such as tourism destination decision
processes, automated banking, supermarket patronage, among other areas. The testing of these research
models has been based on the application of many different statistical, computer and mathematical modelling
techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and
linear structural relations to neural networks, ordered probit, simulated annealing, tabu search, genetic
algorithms, memetic algorithms and fuzzy logic.
Prof. Moutinho has given keynote speeches, lectures, seminars, talks, etc. in 64 countries worldwide.
Prof. Moutinho has 41 books published, over 163 articles published in refereed academic journals.
